Our Story

  • Our Story

    ROOA is a design store and agency that translates the identity of professional clients in hospitality, offices, retail and the public sector into their spaces and projects through a curated selection of design objects by talented makers and designers.

  • ROOA on a mission

    Experience and identity rank at the top of the wishlist for guests, customers and visitors. They want to be surprised and stimulated but also feel completely at ease. In a hotel or restaurant. While shopping and having a drink afterwards. Even in that inevitable waiting room or at the office.

    ROOA brings design to the places where people work, unwind, wait, celebrate and connect. Because through storytelling, atmosphere, identity and emotional connection every space has the power to inspire.

    ROOA operates at the intersection of curation, spatial storytelling and strategic implementation.

  • Design Store & Consultancy

    In the ROOA online store, B2B clients discover a curated selection of objects, from wall items and sculptures to small furniture and decorative elements, produced on demand by the makers. Each with a story, a soul and a signature.

    Sustainability is part of our DNA. We produce only on demand, no unnecessary stock, no overproduction. By working with local makers, we keep our footprint light and our creative ecosystem strong.

    Looking for something more specific? Bigger, smaller, different, even more unique? Team ROOA is happy to think, design and create together with you.